La Fromathèque facade

For La Fromathèque – Terroir du Valais, we replaced the old facade sign with a large printed banner running the full length of the building.

After removing the old cladding, the banner was tensioned in an aluminium frame system fixed to the timber facade. The visual combines the logo and its three gold pictograms – cheese, basket and wine glass – with a large photo of an ageing cellar lined with cheese wheels. The whole installation was completed in one day from an aerial platform.

A warm, appetising facade, visible from far down the road, that clearly announces what the place is about: cheese and Valais local produce.